Case Study on Google chrome logo

The purpose of this case study is to obtain a better understanding of how we can make exact copy of Chrome logo with the help of design principal and by using Golden ratio. In this case study we are going to understand the mathematical calculation behind the Chrome logo. This case study is completely based on the practical approach and experiments conducted.

The Chrome logo is a registered trademark of Google Inc. It changed several times, but the general concept remained the same: a colorful circle divided into four color segments. The palette and design of the web browser logo is a nod to the famous “Google”

lettering that combines blue, red, yellow, and green letters in a circular shape. The parent company’s original logo was invented by the American entrepreneur and scientist Sergey Mikhaylovich Brin, using GIMP to implement his idea. The multicolored text mark that became the basis for the Chrome symbol was introduced in the late 1990s. Almost twenty years after this event, the corporation acquired its browser. It appeared in 2008, and with it a 3D-style circular emblem. The developers have achieved a three-dimensional effect thanks to smooth gradient transitions, dark, almost black shadows, and white highlights. This makes the surface appear smooth and shiny. The Chrome logo depicts some technological innovation. Inside is a large blue ball located in the very center. Along the edges are three raised curved panels: yellow, green, and red. Shallow light gray furrows are visible on the yellow segment.

In 2011, the 3D emblem was replaced by a flat 2D artwork reminiscent of the new Chromium icon. As designer Steve Rura admitted, this was done to show the simplicity, accessibility, and speed of Chrome. Despite the significant simplification of the graphics, the gradient has not disappeared. The artists left a shift in shades from dark (at the edges) to lighter (closer to the center). In doing so, they placed the blue circle in a wide white ring, separating it from the multicolored fragments.